
michaelMacias
Core Competencies
-
Design Tools: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Acrobat, ProTools
-
Web Development Skills: HTML, CSS, JavaScript, SQL, Python
-
Digital Marketing Techniques: Social Media Campaigns, E-commerce Design, Email Marketing
-
Animation & Motion Graphics: 2D Animation, Basic 3D Animation, Motion Graphics Design
Professional Experience
Graphic Designer & Internal Content Creator
The Walt Disney Company | Anaheim, CA
2013 – Present
-
Developed content for the “Something Incredible” newsletter, resulting in a 98% open rate among department members.
-
Revamped internal communications systems by implementing streamlined channels, leading to enhanced team efficiency of 40% and improved collaboration across departments while fostering a culture of transparency.
-
Led the rollout of the Disneyland Resort’s in-app messaging platform, redirecting 40% of guest inquiries from calls to digital channels.
-
Earned recognition as one of the top contributors within Disney's internal talent initiative, demonstrating expertise through participation in high-stakes projects resulting in improved process efficiency and elevated team performance metrics.
-
Streamlined training materials for new hires, cutting onboarding time by 25%.
Freelance Graphic Artist & Multimedia Editor
Michael J. Macias Multimedia | Chino, CA
2012 – Present
-
Crafted branding strategies for 15+ small businesses, driving a 35% increase in customer engagement.
-
Engineered logos and visual identities for two businesses that achieved six-figure annual revenues.
-
Delivered over 100 animated graphics and title cards for TV, film, and digital media, boosting viewership by 20%.
-
Directed social media operations for platforms with 10,000+ followers, achieving a 40% engagement surge in one year.
-
Designed e-commerce banners that spurred a 25% rise in online sales within three months.
Broadcast Technical Director & Graphic Designer
Abundant Living Family Church | Rancho Cucamonga, CA
2012 – 2019
-
Directed over 200 live broadcasts, expanding global audience reach by 30%.
-
Produced promotional graphics and videos for a television program that garnered 2M+ viewers within the first year.
-
Refined production quality through advanced color correction and animations, raising engagement metrics by 25%.
Marketing Assistant
Barnes Theatre | San Bernardino, CA
2010 – 2011
-
Orchestrated social media advertising campaigns, achieving a 20% uptick in ticket sales for five productions.
-
Designed and implemented engaging promotional posters and detailed programs for 25 sold-out performances, enhancing audience awareness and contributing to a total attendance of over 5,000 people across all events.
-
Partnered with directors to devise cost-effective marketing strategies, saving $5,000 annually.
Education
Bachelor of Arts in Graphic Design
California State University, San Bernardino
Minors: Music Recording, Studio Art, Theater Art
Certificate in Leadership
Leadership University ALFC | 2017 - 2019
Achievements
-
Awarded the Carol Bellis Endowed Scholar for Research and Professional Writing.
-
Conceived branding materials for small businesses that reached six-figure annual revenue milestones.
-
Received the Walt Disney Global Ambassador award for crafting impactful copy for Disneyland Resort Ambassadors, boosting communication clarity and client satisfaction.
-
Advanced social media engagement by 40% through strategic content initiatives.
resume