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michaelMacias

Core Competencies
  • Design Tools: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Acrobat, ProTools

  • Web Development Skills: HTML, CSS, JavaScript, SQL, Python

  • Digital Marketing Techniques: Social Media Campaigns, E-commerce Design, Email Marketing

  • Animation & Motion Graphics: 2D Animation, Basic 3D Animation, Motion Graphics Design

 
Professional Experience

Graphic Designer & Internal Content Creator

The Walt Disney Company | Anaheim, CA
2013 – Present

  • Developed content for the “Something Incredible” newsletter, resulting in a 98% open rate among department members.

  • Revamped internal communications systems by implementing streamlined channels, leading to enhanced team efficiency of 40% and improved collaboration across departments while fostering a culture of transparency.

  • Led the rollout of the Disneyland Resort’s in-app messaging platform, redirecting 40% of guest inquiries from calls to digital channels.

  • Earned recognition as one of the top contributors within Disney's internal talent initiative, demonstrating expertise through participation in high-stakes projects resulting in improved process efficiency and elevated team performance metrics.

  • Streamlined training materials for new hires, cutting onboarding time by 25%.

 

Freelance Graphic Artist & Multimedia Editor

Michael J. Macias Multimedia | Chino, CA
2012 – Present

  • Crafted branding strategies for 15+ small businesses, driving a 35% increase in customer engagement.

  • Engineered logos and visual identities for two businesses that achieved six-figure annual revenues.

  • Delivered over 100 animated graphics and title cards for TV, film, and digital media, boosting viewership by 20%.

  • Directed social media operations for platforms with 10,000+ followers, achieving a 40% engagement surge in one year.

  • Designed e-commerce banners that spurred a 25% rise in online sales within three months.

 

Broadcast Technical Director & Graphic Designer

Abundant Living Family Church | Rancho Cucamonga, CA
2012 – 2019

  • Directed over 200 live broadcasts, expanding global audience reach by 30%.

  • Produced promotional graphics and videos for a television program that garnered 2M+ viewers within the first year.

  • Refined production quality through advanced color correction and animations, raising engagement metrics by 25%.

 

Marketing Assistant

Barnes Theatre | San Bernardino, CA
2010 – 2011

  • Orchestrated social media advertising campaigns, achieving a 20% uptick in ticket sales for five productions.

  • Designed and implemented engaging promotional posters and detailed programs for 25 sold-out performances, enhancing audience awareness and contributing to a total attendance of over 5,000 people across all events.

  • Partnered with directors to devise cost-effective marketing strategies, saving $5,000 annually.

 
Education

Bachelor of Arts in Graphic Design
California State University, San Bernardino
Minors: Music Recording, Studio Art, Theater Art

Certificate in Leadership
Leadership University ALFC | 2017 - 2019

Achievements
  • Awarded the Carol Bellis Endowed Scholar for Research and Professional Writing.

  • Conceived branding materials for small businesses that reached six-figure annual revenue milestones.

  • Received the Walt Disney Global Ambassador award for crafting impactful copy for Disneyland Resort Ambassadors, boosting communication clarity and client satisfaction.

  • Advanced social media engagement by 40% through strategic content initiatives.

resume

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